Our Work
Cool-laberatively we conceive brand strengthening solutions
A critical requirement for brand engagement is powerful & authentic storytelling. Whether the goal is customer acquisition, responsive marketing or simply a way to connect with a meaningful in-store experience, it is vital that a story is conceived with purpose and commitment. Honoring the emotional journey the environment was meant to take you on.
Select Projects
GHURKA
AVIA Hotel
GA Cosmetics
Veeco Rd
CRIMSON LOUNGE
CHOPARD Flagship
Hotel SAX
LAMB + FLAG
MIXED-USE in Sunset Park
Luxury Residential
Contact us for our comprehensive brochure…
Literature on world class organizations:
Retail Design
Hospitality Design
Corporate Design
Brand Development
Luxury Residential
Brand Campaigns
kiki - a Kristin Hanson brand
Accessible Luxury
Kristin Hanson asked us to develop a fresh, youthful, playful, and nautical theme for her new 'kiki' jewelry collection - a DWG Design Group production.
GHURKA Craftsmanship
Brand History
DWG developed an AD Campaign for the Ghurka brand story, to represent the history and inspiration behind the brand, and the exclusive tradition built from the master craftsmanship and its discerning customers - a DWG Design Group production.
Lamb & Flag Brand Identity
Look and Feel
A Look & Feel video for a new Jeans Brand concept, for a four (4) store prototype roll-out program - a Rebellious Wrecked Elegance store identity.
On the Boards
GALA BELLA Hotel Brand Development
1920’s Inspired Spirit
Partnering with an international hotel brand, DWG is developing a new hotel brand "Look & Feel' - inspired by the Art Deco era of the 1920's glamour, elegance, & rebellious lifestyle. - a DWG Design Group production.
WHAT ELSE CAN WE HELP YOU WITH?
PROGRAMMING / STRATEGIC PLANNING
We gather information and understand the client’s goals and requirements
We synthesize the client’s story, history, brand DNA, mission, vision.
CONSTRUCTION DOCUMENTS
We rationalize, develop and detail the space and/or roll-out program.
PRE-LEASE/PRE-DESIGN FEASIBILITY
We gain insights into the project and site requirements
We apply data to establish a framework.
BIDDING & NEGOTIATIONS
We provide comparative analysis of financial submissions and evaluate potential building partners for best client fit.
SCHEMATIC CONCEPT DESIGN
We analyze the data, get inspired, research the idea and create a story with guiding principles.
CONTRACT ADMINISTRATION
The idea is realized and memorialized and becomes a built environment.
DESIGN DEVELOPMENT
The conceptual design is evaluated, refined and judged.
The implementation process begins.
OWNER’S REP. / PROJECT MANAGEMENT
Representing our client’s best interest at every step from Conception to Move-in.
