We partnered with Ghurka Trading & Design to re-brand the luxury leather brand and to develop a new flagship store concept in the heart of SoHo New York. An antique Art Nouveau fixture from 1911 set the tone for the concept design, and the quality craftsmanship bags of the Ghurka officers of Nepal.

Scope included re-branding, ad campaign, flagship store concept & development, graphic design, fixture design, brand look book.